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The Mill Valley Cultural Arts Umbrella (MVCAU) to begin a Internet, web-based radio station in Hampden, Baltimore, Maryland, MD. Visit
at http://www.umbrellaradio.org/
Mill Valley
Cultural Arts Umbrella to offer an internet, web-based radio station bringing together news, culture, interviews and live broadcasts primarily to people and businesses residing in an approximately geographic area called the Mill Valley of Baltimore city with an approximate population of 20,000. MVCAU believes this initial niche audience can sustain the radio station towards building upwards from zero and so by definition we represent an alternative to mainstream broadcasting models.
Ø Programs will be on the air because they have something different to offer.
Ø Programs will be it interactive, supplying information and supporting listener actions such as online shopping, participation in art auctions, blogging about artistic matters, etc.
Ø The funding model includes selective advertising and partnership agreements for sustainability
Ø Live output is built around regularly scheduled programming, though it is not fixed and may be interspersed on the spur of the moment with special events.
Ø There is a guest book, bulletin board to encourage interest and ideas
Ø Live email chat room, other social software to build sense of community in the manner of Facebook, MySpace, etc.
The purpose of the radio station is to provide Mill Valley community information and entertainment that otherwise would not be available to listeners: The MVCAU wants to capture attention, gain trust, recommend and sell ideas.
Description: Youth training academy for Internet, web-base radio.
Local demographics indicate a growing problem of youth unemployment. Add declining recreation facilities and diminished educational opportunities, and you have a mixture of continued youth dropping out from schools, a propensity to move towards gang activity or into the juvenile justice system. Arts have shown to be a mitigation factor in a youth’s decision-making. According to the Institute for Community Development and the Arts, it is important “…to promote local public and private funding for the arts. This will be accomplished by educating local arts agencies, elected and appointed municipal officials and the arts funders about the important role of the arts as community change agents for economic, social and educational problems.”
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